Creativity

     In the New Yorker article titled "1+1+1=1: The New Math of Mashups," it talked about how D.J. Reset used digital software to combine songs. Through new media, he was able to find the right vocals for the song by testing different acapella voices on the Internet. Also, Mark Vidler explained the benefits of digital technology. He said that new media technologies like the Internet and computer make it easy to distribute and create song mashups. Thus, the reduced cost of producing and distributing them allows more people to make their own mashups and explore what other things can be combined together. The current software might be missing a feature and someone could add it. This new addition could lead to creating other things that might be unimaginable otherwise.
     Claire Cain Miller's New York Times "Twitter Serves Up Ideas From Its Followers" article talks about how Twitter outsources some of the idea generation to its users. This is great because it creates features that its users actually want and need. Twitter does not have to spend time and money developing something that potentially might fail in user popularity. Other companies also use social media to get feedback from its consumers to create better products and services. Therefore, new media allows more people to be involved in the innovations created.
     In conclusion, the collaboration provided by new media allows people to share their creations which then inspire others to get creative and share their ideas.